Recently, there have been many reports on AR applications. For example, by using AR microscopes Google helps doctors quickly detect cancer cells; soldiers use military AR systems to navigate without any handheld GPS locators; Sony released their first AR application related to God of War.
At present, Tencent, Xinhua News, and ZARA have released AR games, AR news, and AR shopping experiences respectively.
It is reported that Tencent at this year's UP conference released the first AR+ blockchain game: Catch the elf(sounds like Pokemon Go). The game is connected to the latest AR technology from Apple and Android vendors, which enhances the true integration of the elves. Players can search for and capture virtual sprites by scanning the real scene around the phone camera. Among them, the elf characters include classic Chinese mythological characters such as Cucumis, dragon maiden and Daji. In addition, players in the same city can also participate in team competitions. This model not only enhances the fun of the game, but also enhances the interaction between players.
What's more, as the only game currently using blockchain technology, Catch the elf has also introduced a blockchain way. The game will have a maximum of 110.5 billion unique cats and be free to breed. At the same time, players can also use blockchain technology to save them. It can be said that this mode greatly enriches the fun of the game.
It is reported that AR+ blockchain game game Catch the elf will begin testing in Chengdu in May this year. At present, the game has opened product appointments and the number of appointments has exceeded 1.65 million.
Today, Xinhua News announced that their App has added the latest AR technology, users can scan the graphics and objects so that the AR news report will appear on the phone.
After the users upgrade the Xinhua News App to the latest version, they can open the "Small Robot" in the application, select the AR scanning and scan the ID card with the national emblem and the Great Wall pattern side (AR scanning will not retain any User Info). After successfully entering the AR news, the user can click on the prompt button to read and interact.
The charge of China's AR Technology Development Shi Lingbo said: "Compared to traditional text, graphics and video content, AR has a stronger ability to expand spatial performance. This new reading and interaction technology can help people experience more."
In addition, Xinhua News stated that they will continue to optimize the content and experience of AR reports, further integrate cutting-edge technology.
Recently, the Spanish fast fashion giant ZARA gave out an AR App-Zara AR. It is reported that this App was developed by Ezra Petronio, creative director of the French design company Petronio Associates.
The ZARA AR App supports a total of three different experiences: one is at shop window, the second is an in-store booth, and the last is an e-commerce carton. After scanning one of the scenes with the help of the App, the model wearing the user's selected clothing will appear. Interestingly, the models will naturally pose, move around and talk. If the user is satisfied with the clothes, they can click it and purchase.
Additionally, it can not only improve the shopping experience or increase online orders but build a stage for users to share the use in social media. After all, AR technology is still very new in the fashion industry.
Currently, Zara AR has been online at 120 Zara flagship stores on April 18 and will be operating for two weeks.
The application of AR technology in our lives has become more widespread. This technology is gradually changing the way and efficiency of information transmission. At the same time, people has also accepted the AR technology.
At present, Tencent, Xinhua News, and ZARA have released AR games, AR news, and AR shopping experiences respectively.
Tencent Releases AR+ Blockchain Game
It is reported that Tencent at this year's UP conference released the first AR+ blockchain game: Catch the elf(sounds like Pokemon Go). The game is connected to the latest AR technology from Apple and Android vendors, which enhances the true integration of the elves. Players can search for and capture virtual sprites by scanning the real scene around the phone camera. Among them, the elf characters include classic Chinese mythological characters such as Cucumis, dragon maiden and Daji. In addition, players in the same city can also participate in team competitions. This model not only enhances the fun of the game, but also enhances the interaction between players.
What's more, as the only game currently using blockchain technology, Catch the elf has also introduced a blockchain way. The game will have a maximum of 110.5 billion unique cats and be free to breed. At the same time, players can also use blockchain technology to save them. It can be said that this mode greatly enriches the fun of the game.
It is reported that AR+ blockchain game game Catch the elf will begin testing in Chengdu in May this year. At present, the game has opened product appointments and the number of appointments has exceeded 1.65 million.
Xinhua News Start to Use AR Technology
Today, Xinhua News announced that their App has added the latest AR technology, users can scan the graphics and objects so that the AR news report will appear on the phone.
After the users upgrade the Xinhua News App to the latest version, they can open the "Small Robot" in the application, select the AR scanning and scan the ID card with the national emblem and the Great Wall pattern side (AR scanning will not retain any User Info). After successfully entering the AR news, the user can click on the prompt button to read and interact.
The charge of China's AR Technology Development Shi Lingbo said: "Compared to traditional text, graphics and video content, AR has a stronger ability to expand spatial performance. This new reading and interaction technology can help people experience more."
In addition, Xinhua News stated that they will continue to optimize the content and experience of AR reports, further integrate cutting-edge technology.
ZARA Brings AR Shopping Experience
Recently, the Spanish fast fashion giant ZARA gave out an AR App-Zara AR. It is reported that this App was developed by Ezra Petronio, creative director of the French design company Petronio Associates.
The ZARA AR App supports a total of three different experiences: one is at shop window, the second is an in-store booth, and the last is an e-commerce carton. After scanning one of the scenes with the help of the App, the model wearing the user's selected clothing will appear. Interestingly, the models will naturally pose, move around and talk. If the user is satisfied with the clothes, they can click it and purchase.
Additionally, it can not only improve the shopping experience or increase online orders but build a stage for users to share the use in social media. After all, AR technology is still very new in the fashion industry.
Currently, Zara AR has been online at 120 Zara flagship stores on April 18 and will be operating for two weeks.
The application of AR technology in our lives has become more widespread. This technology is gradually changing the way and efficiency of information transmission. At the same time, people has also accepted the AR technology.
Source: VRPinea
https://mp.weixin.qq.com/s/nsdvsnTTHBAONQVWl88ELg
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