Since 2016, although the industry was optimistic about virtual reality at the time, Apple seemed to have a stronger interest in Augmented Reality(AR). Apple's executive director once said on ABC's program that Apple is more concerned with AR than VR.
Both Google and Samsung have turned their attention to VR, and Apple is different. They has chosen Augmented Reality by releasing ARKit. In the long term, Apple may be more concerned with mixed reality. In addition, last month it was reported that Apple plans to produce mixed reality device in 2020.
In recent reports, a Samsung executive said: "VR was considered as the next hot technology. However, despite a lot of investment, this technology can not be favored by consumers. The Gear VR Headset is free for new Galaxy phone users, yet now the Galaxy S8 smartphone has given up on this move."
He also added: "Now, Samsung believes that the prospect of mixed reality is brighter than that of VR or AR. It has wider availability and practicality. As we succeeded in making the 'Phablet', Samsung is very interested in bringing new devices that support mixed reality technology to consumers."
Samsung has expanded its strategic alliance with Microsoft because the Korean tech giant is developing a powerful wireless headset that supports both AR and VR.
In a telephone interview, a Samsung executive stated: "Samsung Electronics is developing a wireless headset support for VR and AR. It is clear that Samsung plans to use its own processor, OLED display and sensors. But more importantly, Microsoft has reduced The demand for royalties. They need to attract users and now taking a multi-pronged approach to providing various systems of games and applications."
Another employee mentioned that Samsung has asked Microsoft to use Samsung-made processors in Windows Mixed Reality and Windows Mixed Reality Ultra as a condition for Samsung to continue to support Microsoft's new business.
Both Google and Samsung have turned their attention to VR, and Apple is different. They has chosen Augmented Reality by releasing ARKit. In the long term, Apple may be more concerned with mixed reality. In addition, last month it was reported that Apple plans to produce mixed reality device in 2020.
In recent reports, a Samsung executive said: "VR was considered as the next hot technology. However, despite a lot of investment, this technology can not be favored by consumers. The Gear VR Headset is free for new Galaxy phone users, yet now the Galaxy S8 smartphone has given up on this move."
He also added: "Now, Samsung believes that the prospect of mixed reality is brighter than that of VR or AR. It has wider availability and practicality. As we succeeded in making the 'Phablet', Samsung is very interested in bringing new devices that support mixed reality technology to consumers."
Samsung has expanded its strategic alliance with Microsoft because the Korean tech giant is developing a powerful wireless headset that supports both AR and VR.
In a telephone interview, a Samsung executive stated: "Samsung Electronics is developing a wireless headset support for VR and AR. It is clear that Samsung plans to use its own processor, OLED display and sensors. But more importantly, Microsoft has reduced The demand for royalties. They need to attract users and now taking a multi-pronged approach to providing various systems of games and applications."
Another employee mentioned that Samsung has asked Microsoft to use Samsung-made processors in Windows Mixed Reality and Windows Mixed Reality Ultra as a condition for Samsung to continue to support Microsoft's new business.
Source: VRyidiantong
https://mp.weixin.qq.com/s/RgnqgT5mjpw8w0B7UzGCOQ
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