The market value of AR/VR in the Asia reached 11.1 billion U.S. dollars and China accounted for over 90% of the market

In the latest report, IDC stated that it is expected that the market size of augmented reality and virtual reality in the Asia-Pacific region (excluding Japan) will reach 11.1 billion U.S. dollars in 2018, an increase of more than 100% from the previous year of 4.6 billion U.S. dollars. IDC believes that the investment in AR/vr products and services has achieved an extraordinary growth momentum in 2018 and it is expected that the 5-year compound annual growth rate will reach 68.5% during the period.

Avinav Trigunait, deputy research director of IDC Asia Pacific, pointed out: "It is expected that the released of new VR devices such as Oculus Go and Lenovo's Mirage Solo will change market adoption and consumption.

As the largest consumer source, the consumer industry will continue to promote the growth of AR/VR products and services, which will account for 51.3% of the total market in 2018. This growth is driven mainly by the new VR devices, which will dominate the market size of VR consumers. Although the AR market will be dominated by service consumption, the AR SDK platform launched by Google and Apple will also promote mobile platform application development and game consumption. Consistent with this trend, the prospects for consumer AR games are great. It is expected that the 5-year compound annual growth rate will reach 90.9%, while the 5-year compound annual growth rate of VR games during the period will be up to 54.7%. As expected, games are one of the most important AR/VR issues in the market.

Although the market will grow steadily, it is expected that the commercial market (corporate market) will account for more than 48% of the AR/VR market in 2018. This leads the market with 58% share in the next five years. The five major components of the commercial market will achieve solid growth during the period. And will be dominated by distribution and services, as well as the public sector. In 2018, the distribution and service industry with a market size of USD 2 billion will become the largest area in the commercial market. The second largest area is manufacturing and resources, with a market size of US$1.7 billion.

VR games have the highest share in all areas and will account for 39.4% of the total in 2018. Similarly, as the AR market continues to heat up, different areas will continue to record growth. Distribution and service, training and retail display will become the two largest using ways in 2018, with a total market size of more than 329 million US dollars. 

Trigunait added: "As all industries are developing new IT applications and business applications, AR and VR applications are increasing at the enterprise end. Many companies in the Asia Pacific region (excluding Japan) have already developed AR and VR solutions. , such as design and visualization, corporate training, on-site maintenance and customer experience, etc."

Swati Chaturvedi, senior market analyst at IDC, said: "Compared to the US or even the Chinese market, although the Asia Pacific region (excluding China and Japan) has been slow, AR/vr technology is rapidly developing and markets are growing. Various practical applications emerged every day. The growth trajectory appears promising for companies that use AR/VR technology to accelerate their digital transformation strategy. In terms of market size, it is expected that the market for education will start from 2019."

Geographically, China will become the largest AR/VR market, accounting for 91.3% of the total market size of the Asia Pacific region (excluding Japan) in 2018, and this trend is expected to continue to climb during the forecast period, a five-year composite year. The growth rate reached 70.5%. In other countries in Asia Pacific (except Japan), AR/VR technology is slowly becoming a trend.

Source: VRRB.cn

http://www.vrrb.cn/kuaixun/arnews/2018-05-25/69640.html