In October 2016, Ma Yun first put forward the concept of "new retail" at Alibaba Cloud Conference. Many giants who are anxious about the growth of online traffic have finally realized the value of the offline scene.
The new retail wave surged. While giants such as Alibaba, Tencent, and Jingdong rushed forward, many entrepreneurs followed the steps and they were looking forward to taking advantage of the first-mover advantage in the scene that the giant temporarily took care of.
Kaiwei Tech company also focuses on the new retail area of machine vision. They hope to use AI technology to participate in the wave of changes in chain stores in China.
Avoiding positive competition with big companies is a question worth considering for entrepreneurs.
New retail is an area that has a huge chain and needs multiple coordination. In this market with huge potential for growth in retail convenient stores, in addition to foreign brand players such as 7-11 and the Family. However, as of now, none of them has formed a monopolistic advantage in China.
Kaiwei Tech sees the opportunity to participate in the retail chain by providing AI+AR-based smart membership services for chain retail brands.
China currently has about 6.8 million convenience stores. According to China Chain Store & Franchise Association 2017 China Convenience Store Development Report, the number of domestic chain convenient stores has exceeded 100,000 and sales reached 190 billion. In 2017, the growth rate of convenient store industry was 23%.
Even if everyone sees the opportunity in these 6.8 million retail stores, it is difficult for startups to compete with giants. They first chose to enter the chain convenience store market. Some believe that the fastest growing market in the retail sector is the convenience store market, partly because these convenient store brands are constantly involved in collecting stores in the form of franchising.
As a serial entrepreneur, Yang Tong already realized that they must not only run faster than others, but also do more than others. At present, the major convenience store brands they cooperate with are Jianfu in Xiamen, Fujian, Tianshi in Hebei. There are also many convenient store brands under negotiation.
Kaiwei Tech decided to start with the membership system of convenient stores. They passed an artificial intelligence product terminal called "Dream Screen" to provide brand members with smart membership services.
The implementation of intelligent members can not be separated from face recognition technology. The terminal relies on the camera or video camera to collect the person's facial information, obtains the face ID and serves as the basis for the member to identify. When the customer enters the store next time, the machine detects and analyzes his facial feature information for identification, and then he can know if he is a member. Then, the sales do not need to use the card or mobile phone number as a membership certificate.
Traditional membership systems cannot provide merchants with accurate data. For example, the mood of customers at the time of shopping, the trajectory in the store, and even the change of their attention can all be captured by the machine. The data collected by a large number of users can be used to analyze the preferences and needs of consumers in order to provide guidance. Merchants adjust product display, product selection optimization, and precision marketing.
For an AI company, face recognition technology has enormous data value. In the retail scene of the convenience store, after grasping some of the user's information and realizing the recording and cognizance of the object, the three key data of the new retail person, cargo, and field are closed.
Relying on face recognition technology, open screen terminals can create face member IDs for each customer. When the face ID is first established, the customer needs to scan the QR code on the screen to pay attention to the WeChat public number of the convenience store, and complete the binding of the face ID and the WeChat ID.
More often, this screen also carries the task of advertising. For example, they made AR advertising for Coca-Cola, and some customers found themselves wearing a Coca-Cola-style eyeglass on the screen rather than an exaggerated clown hat. This is because they rely on face recognition, according to different ages, Gender, mood, personalized recommended AR special effects ads.
"If convenience stores are in demand, we can also customize promotional advertising for them and use our screens to promote new products in the store." Yang Tong told us to distribute coupons from advertising planning, presentation of AR effects, and then through screens.
In addition to convenience stores, they can also transplant members to other retail chains. This means that they can transfer more offline traffic to online operations and liquidation. In addition to screens that can distribute advertisements, the future realization of data under these retail scenarios may also be included in their consideration.
This year their plan is to drop thousands of convenience stores. Half of 2018 has already passed. On average, they have to cover hundreds of them each month. For start-up companies with more than 30 people, this is a great pressure. Yet if they want to achieve the goal of earning 10 million revenue, they must accept challenges.
Source: 7tin
http://www.7tin.cn/news/112966.html
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