跳至主要内容

Disney, Universal, World Cup, have used AR to increase selling points


More and more marketing departments are beginning to use AR technology to promote their products. In the past week, there have been numerous examples of entertainment using augmented reality technology.

For movies, Disney/Pixar and Universal Studios use multiple AR platforms to attract fans to watch movies on the premiere weekend. In terms of sports, Fox has invested in AR technology to play the FIFA World Cup Spain against Portugal in order to increase ratings.

Disney/Pixar promotes Superman Story 2 with Snapchat



Pixar took the second installment of "Superman Mobilization" formally into the summer of various highly anticipated sequel movies. "Superman Mobilization 2" uses AR technology to promote movies, just like its competitors.

Click Snapchat, the inside of the AR function can be used to the well-known Superman family mask "on" the face, just a few simple mobile phone can activate a variety of virtual superpowers. After opening the rear-view camera, you can also see the character floating in front of her eyes and disappearing somewhere in the real world.

Jurassic World 2 reaches the cover of the AR version of Moviebill



The augmented reality magazine Moviebill, which is owned by Regal Cinema, was launched in April this year and is expected to make a grander (virtual) appearance in the next issue.

The second issue of the magazine will be launched at the Imperial Cinema on June 22nd and will feature Jurassic World 2 as its cover. As in the first issue, the cinema will give away one million free copies to cover the movie premiere weekend.

World Cup Fans Brush Facebook and Snapchat

In 2018, when the FIFA World Cup in Russia is in full swing, fans around the world can also support their favorite teams and players through augmented reality on Snapchat and Facebook. Fans can wear virtual glasses with their favorite team flags on their iOS and Android Snapchat. And Snapchat also uses background segmentation capabilities to add floating virtual football to the user's background.



Not only that, Fox, the World Cup official broadcast platform, has invested in a filter that can interact with Spain against Portugal.





Source: 7tin
http://www.7tin.cn/news/113786.html

评论

发表评论

此博客中的热门博文

AI technology: can know your nationality by checking your handwriting

The handwriting will reveal identity information, but now AI technology goes a step further, and the handwriting can expose nationality. Researchers have tried to read handwriting through AI to get information about the person's emotions, gender, age, etc. This time their focus has expanded from individual to nationality. The 100 volunteers were from Malaysia, Iran, China, India, and Bangladesh. Researchers asked them to write the same English, and then use a linear distribution (COLD) recognition tool to analyze the shape distribution characteristics of the font, such as straightness, Bending and so on. The results showed that even if the volunteers with the same nationality were written in the country, the handwriting showed a distinct "nationality" character. This is the difference in writing habits made by words. Chinese people who are accustomed to straight strokes of Chinese characters, even if they write Roman letters, will not change the straight-line wr...
发表评论
阅读全文

VR application in the wedding industry: dreamy but slightly embarrassing

Recently, Magic Bear Technology announced that it will complete a round of RMB 100 million in Series B financing, and the investor is a word-of-mouth network. Previous investors also included the Meituan and PricewaterhouseCo. As a wedding program design and VR cloud rendering company, Huanxiong Technology has independently developed nearly 200 sets of wedding design programs, which can present VR rendering effects of 3D panoramic effects and design solutions for more than 12,500 banquet halls in more than 200 cities. The VR technology among wedding couple Now, VR+ wedding seems to have become one of the labels of fantasy bear technology. Now that I'd like to talk about VR+ weddings: Currently, the application of VR technology in the wedding field. At present, the presentation form of VR+ weddings can be roughly divided into three types: first, the VR of a new wedding couple itself, such as wearing a VR head-displayed marriage; second, marrying a virtual person; and thir...
发表评论
阅读全文

Like blockchain, AR is one of the most breakthrough technologies in 2018

Augmented reality, as well as blockchain technology, is one of the most breaking technologies in 2018. Major IT giants such as Apple, Google, Microsoft, Facebook and Snapchat have been contending for leadership in the past few years. The AR-related project investment has exceeded 3 billion U.S. dollars last year. And by 2021, the market is expected to grow to 83 billion U.S. dollars. By the end of 2018, at least 1 billion smartphone users will use augmented reality applications. The VR/AR technology needs to be popular. The public needs to allow users to create and manage VR/AR projects simply and intuitively without leaving home. Just like today we can upload photos, videos or 3D graphics on various social media. As the blockchain, the main task of the Arcona blockchain ecosystem is to provide millions of users with simple and affordable tools for launching their own AR projects around the world. The ecosystem is built on a unique technology platform that can automatically g...
发表评论
阅读全文