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In addition to VR roller coasters, virtual reality + theme parks have these modes


Over the years, theme parks have added more content to their attractions by launching mobile games and applications related to themes. It can be said that these games and applications extend the thrill of players experiencing entertainment projects such as "Penguin Island Club", "Disney Magic Kingdom" and so on. With the development of emerging technologies such as VR/AR, theme parks began to attempt to bring home games into the immersive experience of theme parks.

Players usually care about the image they create in the game and their various roles. Therefore, if these missions and characters can be brought into the theme park to give them a sense of "substitution", this will be a wonderful opportunity for both industries. So, how should the game and offline entertainment industry combine VR/AR?


VR is widely used in theme parks


The game is still the most widely used VR industry, and it is expected that the game industry's spending on VR will exceed 7 billion U.S. dollars in 2018. At present, there are many VR headsets on the market, ranging from high-end headsets such as the Oculus Rift to PSVRs. Regardless of whether they are single-player games or multiplayer games, most games are developed around the experiences people can enjoy at home or on the road.

Although VR games appear to be more personal today, they are still included in some park amusement facilities and attractions, although they are still relatively elementary. For example, the Kraken roller coaster project in SeaWorld Orlando has been equipped with VR headlights, allowing visitors to enjoy the world of VR in a roller coaster ride. For another example, Disney plans to open the Avatar theme park, which is based on the movie "Avatar," and provides visitors with a similar flying entertainment experience in the movie. It can be said that Disney has not stopped exploring on the road to immersive entertainment.


In addition, VR can also be used as a marketing tool for theme parks. People can use VR to view recreational facilities before going to the park. This can also increase traffic to websites and social channels. In terms of developing the design, the campus designers will use VR for concept and design planning, so that they can look at the 3D model before construction to make the concept map more consistent with the final product effect, and also help the park designers receive more feedback from users.

The real innovation for consumers is that theme park designers are looking to the AR market. They want to use AR to better show their advantages and create more attractive experiences. The theme parks have the potential to promote recreational innovation and development in AR because these parks have huge controllable spaces and venues and can push the combination of play experience and technology to the limit.


At present, theme parks have learned the value of AR and gradually applied AR to all aspects of the theme park. For example, some theme parks have opened the "PokemonGo" themed gym and PokeStops to provide more customers waiting in line. Entertainment methods to slow down queuing anxiety. For another example, SixFlags, the world's largest chain theme park, went further and developed the Pokémon Go Guide for their park. Park hopes to use this concept to create new opportunities to bring personal experiences to the park in the form of AR.

AR leverages current special effects technologies such as projection mapping and Musion screens to enrich the visitor experience. Visitors can also sense the surrounding environment such as wind and rain, allowing visitors to "feel" the attractions to provide an immersive experience.


Bring game IP into theme park


From Nintendo's announcement that it has partnered with Universal Orlando to create Super Nintendo World (Nintendo Theme Park) to Blizzard Theme Park to publish a new map of Overwatch, game IP integration into the downstream paradise has gradually become a trend. We have to admit that the game is a big platform that brings the distance between the brand and the public. The game is undoubtedly attractive to the public.

According to Nielsen's report last year, in 2016, 64% of Americans aged 13 or above played games, up from 58% in 2012. It can be said that gamers' loyalty to the game is beyond imagination. They are emotionally attached to the game and the persona in it, such as "Fate 2" and "PUBG," making it a very attractive theme entertainment industry market.


The theme park developers want to target the player's existing emotional attention to their personal game environment and extend the game experience to AR attractions. At present, the challenge for theme parks is the inability to create a seamless, original AR experience. To experience AR projects in an amusement park, visitors need to download the appropriate application, follow the instructions, and understand the relevant content in order to experience the perfect experience. This is why game IP theme parks can thrive. This IP theme park has a large number of game player user groups. These users have already learned the contents and themes of these IP games. They only need to let the players know how to interact with them in the VR, and then they can make full use of the AR effects.

Imagine how interesting it would be to connect your favorite game with the experience of some theme parks. And many developers are also working hard to achieve this goal.


At the moment, these experiences are still in their infancy, and theme parks need to overcome the technical and operational challenges first. One of the biggest challenges is the setting of the AR experience. Most of the theme parks contain sounds, landscapes, displays, lights, sports, and other special effects that must be triggered at the exact moment in each project or attraction experience to give the user an immersive experience. It is a very complicated process to make AR special effects provide the same experience for thousands of people in a specified time, which involves many contacts.

With the accelerated development of VR/AR technology, theme parks must continue to promote innovation. The best way for these parks to increase traffic in a technology-driven world is to provide an unmatched VR/AR experience, and the combination with game IP seems to be the first step toward achieving this goal.








Source: 87870.com
http://news.87870.com/1806/32560.html

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