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NBA goes global and will embrace AR technology in the future


The Warriors won this year's NBA championship with a 4-0 record and they had the third championship in four years.

On the morning of June 7, NBA vice chairman and chief operating officer Mark Tatum invited 11 media workers from six countries including China, France, India, Mexico, Italy, and Brazil to participate in the conference for the 2018 NBA Finals, NBA overseas development, Chinese players and many other hot issues.


The finals attracted more than 215 countries and more than 1,800 media workers went to the scene to report. Before the conference began, Tatum first expressed thanks to the international media. "Thank you for coming to the United States to cover the NBA Finals. I hope everyone will enjoy the highest level of basketball in the finals."

Last season, more than 1 billion people watched the NBA game, which is equivalent to one in seven people who have seen the NBA. The total number of NBA-related social media fans is even more than 1.5 billion. "This year is a brilliant year for the NBA." said Tatum.


Looking back at the past, Tatum believes that the "Dream Team" at the 1992 Barcelona Olympics was the beginning of the NBA's move toward the world." The Dream Team has 11 hall of fame members and it's incredible. Everyone's story is even more compelling. Tony Parker once said that he chose to wear No. 9 because Jordan wears No. 9 at the Olympics. If not because In the dream team, Parker may choose to play football instead of playing basketball."

He also mentioned that this season, Zhou Qi successfully landed in the NBA to play on behalf of the Houston Rockets. The CBA's native MVP Ding Yan Yuhang as well as star Nova Sabah and other stars will also try to enter the league in the summer. "In the future, we will see more Chinese players joining the NBA. China has a 300 million basketball population and is passionate about basketball. There are also such idol stars as Yao Ming. More Chinese players joining the NBA are only a matter of time."


In recent years, the NBA has constantly embraced new technologies to enhance the viewing experience. Last year's NBA China game was recorded for the first time by VR technology. According to Tatum, in addition to VR technology, AR technology can also further enhance the NBA fan experience. "The experience of VR watching is great, because the best seat is the seat on the sidelines, and VR can provide this experience. But at the same time, AR technology is also very important. Last year, we introduced the first AR mobile application. No matter when and where, you can use AR technology to create a virtual basketball and then use mobile phones to shoot. Many of the NBA's behind-the-scenes content is also produced using AR technology.

Next season, the NBA will have five Brazilian players. When talking about the possibility of the NBA hosting an overseas tournament in Brazil, Tatum said: "The NBA had previously held an overseas tournament in Brazil before it was suspended for some time because of the Rio Olympics. Last year, NBA held a game attracted hundreds of thousands of fans. Brazilian fans are very enthusiastic and also very fond of the NBA. The NBA hopes to be able to host an overseas tournament in Brazil one day."


In the past eight years, the NBA has hosted overseas competitions in Mexico City and London. Before that, Japan was the first country to host overseas competitions in Asia. Tatum expressed that he believes that the NBA will bring the event back to Japan in the future. “The 2020 Olympic Games will be held in Tokyo and the host country of the 2023 Basketball World Cup will also be between the Philippines, Indonesia and Japan. Asian fans are very enthusiastic.




Source: 7tin
http://www.7tin.cn/news/113182.html

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